Research Services Offered

Custom Survey Design

Custom surveys designed for your research inquiry

Data Analysis & Reporting

Data analysis complete with R programming

Cognitively Linked Data

Behavioral data matched to answer selection for unprecedented validity

Meet the scientist

Benjamin S. Woodford Ph.D.

Lead Researcher

Dr. Woodford did his doctoral studies at Stanford University building custom cognitively based surveys to measure behavioral time-locked movements. These movements reflect the cognitive processing stages participants undergo during selection and reveal hidden cognitive biases.

"The basis of cognitive bias rests in our experiences and socialization from lived experiences. The influence of unconscious biases makes accurate measurement paramount to creating an equitable world."  
-Dr. Woodford