A good reason for gender balancing.

"A number of studies, like one from CMU, have shown that people perform better in math and sciences if fifty percent of the participants are women" (Berson, B).

The full article can be found by following the link below:

Read more: http://firstround.com/article/How-Etsy-Grew-their-Number-of-Female-Engineers-by-500-in-One-Year?goback=%2Egde_3391879_member_5801183046854000642#%21#ixzz2jFuocIuP